Managed Service Providers (MSPs) have historically relied on the traditional methods of selling: cold calls, door-todoor outreach, and building sales teams. In the age of digitalization the old model is beginning to crumble. This method is not only dangerous, but it is also obsolete due to its high price, slow ramp-up time, and the limited tenure of sales representatives. MSPs continue to lavishly on outbound marketing techniques, which yields little.
The truth is that relying only on sales to build demand is similar to putting the cart before the horse. Without a steady stream of interested prospects even the most skilled salespeople struggle. That’s the reason why innovative MSPs are turning their focus to pay-per-click advertising to give MSPs which is a better way to create leads who are already searching for what they have to offer.
What Makes PPC for MSPs Effective?
PPC is a fantastic way to reach out to buyers actively looking for services such as managed IT support, helpdesk outsourcing and cybersecurity. Unlike cold outreach, which is disruptive to people who may not be prepared, PPC captures demand as it happens.
If the proper campaign is implemented, MSPs can appear at the top of search results, in targeted LinkedIn feeds, or on YouTube videos watched by decision-makers within mid-sized and small businesses. This kind of marketing will not only increase awareness, but also entices market-based prospects who are more likely to convert.
Return on investment is tracked far more efficiently than traditional sales techniques. Instead of figuring out which calls may lead somewhere, you can determine exactly what ads are performing and which keywords are performing and what your real cost per lead is.
How come most campaigns fail because they do not have the proper expertise
Running a successful PPC campaign isn’t quite as easy as simply boosting an Facebook post or choosing a handful of Google keyword. MSPs have a distinct audience and reaching them effectively requires specialized knowledge of the industry. That’s where a specialized MSP PPC agency makes all the difference.
The MSP agency that is competent knows:
Discuss business issues directly such as unreliable service, security threats and downtime.
Develop ad campaigns that work with MSP packages and services.
Design landing pages that turn interest into genuine inquiries.
PPC campaigns that lack this level of detail can quickly turn out to be costly experimentation. If they are managed properly, they can be effective engines of growth.
Marketing First and Sales Second: A Better Growth Path
It’s becoming more popular for marketers to employ a sales team first before investing in their marketing. MSPs increasingly recognize that demand generation is the most important thing. If marketing is successful the sales team is able to focus less on hunting and more time on closing.
PPC is a crucial instrument for generating warm leads. It fills the top of the funnel with leads that are warm, which allows founders and teams to focus on creating value rather than chasing cold prospects. It’s best to start expanding the sales team when there is a steady stream of traffic coming in.
MSPs are able to scale their business more efficiently and cut down on time through this model. The best part is, it meets today’s buyers at the point they’re already online.
Final Thoughts
It may be an appropriate time for your MSP reconsider if they are employing outdated sales-driven methods. There’s a more effective, sustainable way forward and it begins by reaching out to those who are already seeking solutions that you can provide.
MSPs must not only focus on generating clicks. They must also gain clients. A trusted MSP PPC company or MSP marketing agency can help you build regular flow of quality leads and remove yourself from the hazard of cold contact. Marketing is no longer an option. It’s now an essential part of the business.